About Us

Taib Lotfi was born and raised in Assoliy village in Morocco. He is of Berber descent from the Idaounidif tribe. His family split their time between the village and Marrakech, but at 14 years old, Taib moved to Marrakech, where he completed studies in hotelier management. After a stint at the iconic El Fenn Hotel, Taib moved on to create his own business, Pot of Rugs. A self-proclaimed “rug addict,” he collaborates on rug design with weavers in rural Moroccan villages. His passion for vintage and rare Moroccan textiles, weaving, design, and culture garnered Pot of Rugs an expansive international following. It was through the popularity of Pot of Rugs’ social media that Taib met his co-founder and his brand evolved into Soukie Modern here in Palm Springs.

Soukie Modern now hosts a broad collection of vintage Moroccan rugs, an in-house collection of customizable contemporary rugs made sustainably by weavers in Morocco, clothing, accessories, and a variety of home goods, as well as handwoven tapestries made with a combination of Berber techniques and weaving styles Taib has picked up from around the world. Beloved by mid-century modern enthusiasts around the world, Palm Springs is one of the most prolific and sought-after destinations for modern living, vintage shopping, and architecture. As Palm Springs became the permanent home for Soukie Modern, the connections to Marrakech grew more apparent. Where visitors will find warm desert climates with far more sunny days than gloomy ones, majestic mountain ranges, and vibrant architecture amongst the palm trees.

Soukie Modern is now located in Pioneertown, tucked just behind the iconic Pappy & Harriet’s on Mane Street. Guests can also schedule house calls throughout the Coachella Valley or visit the private design studio by appointment only. All of Soukie Modern’s non-vintage rugs and pieces are now designed in-house and produced at their private atelier in Morocco, where traditional craftsmanship meets contemporary design.