“I always go back to my roots. They are the most pure example of a simple life. I'd be working and building with my hands. Making things that are beautiful and useful Surrounded by the family I have, and the family I hope to one day create.”
— Taib Lotfi, Founder
Taib.Meet the founder.
Taib Lotfi was born and raised in Assoliy village in Morocco. He is of Berber descent from the Idaounidif Tribe. His family split their time between the village and Marrakech, but at 14 years old, Taib moved to Marrakech, where he completed studies in Hotelier Management. After a stint at the iconic El Fenn Hotel, Taib moved on to create his own business, Pot of Rugs. A self-proclaimed “rug addict,” he collaborates on rug design with weavers in rural Moroccan villages. His passion for vintage and rare Moroccan textiles, weaving, design and culture garnered Pot of Rugs an expansive international following. It was through the popularity of Pot of Rug’s social media that Taib met his Co-Founder and his brand evolved into Soukie Modern here in Palm Springs.
Soukie Modern now hosts a broad collection of vintage moroccan rugs, an in house collection of customizable contemporary rugs made sustainably by weavers in Morocco, clothing, accessories, and a variety of homegoods as well as hand woven tapestries at the store made with a combination of berber techniques from home and other weaving styles Taibhas picked up from around the world. Beloved by Mid-Century Modern enthusiasts around the world, Palm Springs is one of the most prolific and sought after destinations for modern living, Mid-Century vintage shopping and architecture. As Palm Springs became the permanent home for Soukie Modern- the connections to Marrakech grew more apparent.
Where visitors will find warm desert climates with far more sunny days than gloomy ones, majestic mountain ranges, and vibrant architecture amongst the palm trees. Soukie Modern can be found within the Shops at 1345, a mecca for connoisseurs of designer boutiques. The 14 shops, selling everything from clothing and jewelry to art, furniture, decorative accessories, rugs and exterior landscaping, are housed in a modernist building from 1955, designed by E. Stewart Williams. The inventory changes daily, and all pieces are a one of a kind, so pop by to say hello see what’s new.